My Contributions

Packaging Design System
Brand Rollout & Stewardship
Retail & Café Applications
Visual Storytelling
Art Direction
Campaign & Brand Collateral
Spatial Brand Experience

Building upon the existing identity, Mr Bucket Chocolaterie was further evolved into a cohesive brand world spanning packaging, retail, café experiences, and visual storytelling. The project focused on translating the brand’s playful yet culturally refined character into a multi-sensory experience through thoughtful applications, immersive touchpoints, and elevated art direction.

The visual system was designed to feel contemporary, tactile, and inviting — balancing vibrant expression with understated sophistication across physical and digital spaces. From packaging extensions to café environments and campaign visuals, the work aimed to create a cohesive experience that reinforces Mr Bucket Chocolaterie as a modern Asian craft chocolate brand rooted in discovery, storytelling, and sensory experience.