The Great Egg

Easter Campaign

My Contributions

Packaging Design
Photography
Art Direction
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This campaign aims to create a unique and interactive chocolate Easter egg experience that adds an element of surprise and joy to the Easter celebration. The packaging design is inspired by the colors of spring, playful strokes and splatters, as an extension of the chocolate egg design encased. It also incorporates a special celebration hammer that allows consumers to break open the chocolate egg, unveiling hidden surprises, and symbolizing the spirit of Easter – celebrating life's surprises.